Choosing the right wedding fragrance is an important part of the big day — here are 15 scents to consider for every setting

Collage of editor Sally Kaplan holding her YSL wedding perfume next to her shoes and bouquet
Insider's executive editor Sally Kaplan chose YSL Libre as the fragrance for her Brooklyn wedding.
Brandi Toole Photo

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As a newlywed with an undying love for fragrance, finding the perfect signature scent for the big day was a seriously important part of my wedding planning.

In essence, I wanted something unique enough that I could wear on special occasions after the wedding (say, an anniversary dinner spent reminiscing with my husband), yet familiar enough that I knew we would both love how the aroma smelled on my natural skin. And in many ways, I wanted a scent that would not only match my wedding day aesthetic but the venue we chose as well – which just so happened to be a flower-filled, elegant vineyard with floor-to-ceiling windows on New York's Hudson River.

Filled with a uniquely dewy romance by way of wild freesia, whimsical waterlily, and a dreamy vanilla orchid note, I opted for Meadow Bloom Eau De Parfum by OldVine Fragrance to match my wedding day aesthetic (which was only enhanced by the morning's surprise rain showers that stopped just in time for our golden hour photos). As I've only worn the scent on that special day so far, I know that each time I smell the nostalgic aroma, it will be as if I'm back on that vineyard amongst the rain-kissed flower petals once more.

So whether you are planning an epic destination event à la Kourtney Kardashian and Travis Barker's Italian getaway, or perhaps prefer dreamy oceanside nuptials with white sand between your toes: here are the perfect fragrances for your big day, by the venue. You're welcome, lovebirds.

The Romantic Vineyard Wedding

Wooden chairs are facing a dark wood altar on a vineyard. It is sunny out and the sky is blue with plush white clouds.
David Marano Photography/Getty Images

If you're planning a wedding in a venue that has a whole lot of natural elements (be it a bohemian farm, a charming vineyard, or a romantic garden) – it's likely you'll want a scent to match the essence of the space. Soft, pillowy florals dance with the wildflowers at your feet (and in your bouquet), while more earthy, woody base notes create a warmth that is both comforting and long-lasting throughout the long day and night. To fully embrace your vision, opt for notes like dewy rose petals, earthy geranium, sheer musks, and sensually soft woods.

The Modern City Wedding

Industrial city wedding venue. The space is modern with a skylight ceiling and sleek circle lights.
Brandi Toole Photo

When it comes to weddings with epic views of city skylines, it's all about finding romantic scents that also have a bit of grit and edge to match the eclectic, lively vibe of the space. From yellow cabs and neon lights, to brick walls and statement-making industrial details, fragrance notes like electric citruses, intoxicating vanilla bourbon, fiery amber, and enveloping musks really fit a city's wild energy.

The Breezy Oceanside Wedding

Eight chairs surround a white altar decorated with flowers.
Karen Brodie/Getty Images

Beach-bound couples and ocean aficionados alike undoubtedly have a love for refreshing ocean mist, sunkissed skin, and slowed-down moments spent relaxing by the coast. In other words? It's all about scents that feature invigorating lemon, sunny ylang ylang, delectable coconut milk, and marine-inspired sea salt, yet still feel refined and elevated for your wedding day.

The Low-Key Forest Wedding

Colorful flowers line the aisle to the altar. The altar has two chairs for the people getting married. Behind the chairs is a large floral wreath.
FG Trade/Getty Images

If you and your partner are planning a wedding with a romance-filled forest background, odds are, you both feel deeply at peace when breathing in the complex aromas of trees, greens, and impossible fresh air. Scents that amplify those blissful feelings can include aromas like moss after rainfall, crisp pine needles, warm ambers, and ultra-cozy woods that give all of those cabin getaway vibes.

The Luxe Destination Wedding

Wedding arch decorated with greenery outdoors. Place of the wedding ceremony in the open air with a lot of greenery and trees. Big green arch for wedding ceremony. White carpet, candles, chairs. Around the green grass, in the background a lot of trees. Wedding arch decorated with greenery outdoors. green and white rustic wedding. Wedding Decor . Set-up for garden wedding celebration with arch. Wedding ceremony decorations in the green forest
Serhii Mazur/Getty Images

From European destinations surrounded by historic stone and wild vines, to colorful Middle Eastern moments that bring some serious heat, when choosing a fragrance for destination 'I dos,' it's all about finding something that balances sophistication with a hint of unexpected exoticism. As for some notes to look for? Think rare and earthy iris, timeless jasmine petals, bright bergamot bitters, or perhaps an otherworldly oud that adds stunning depth.

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