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- We found the best Black-owned style and beauty products, from haircare to bodycare to fragrance.
- These products are made for everyone but especially keep inclusivity and Black customers in mind.
There's a long history of products and businesses marginalizing Black folks and ignoring critical concerns, like nude shoes being one color or haircare products made only with straight hair in mind.
Black creatives and entrepreneurs remain dedicated to creating new and needed products. This is a celebration of Black creativity and the innovation that is changing the landscape in beauty and fashion. It's also an opportunity to support Black-owned and small businesses.
Shopping Black-owned businesses has an impact on dismantling and addressing systemic racism, although it's not the only thing you should do.
Not only are the products below great for everyone, but they're also made with the Black customer in mind. There are nude shoes in multiple skin tones, foundations with 50 shade options, and highly pigmented makeup products.
Whether you're shopping for the holidays, a birthday, or yourself, there's something for everyone on this list. We found over 40 Black-owned fashion and beauty products to add to your life, from lingerie to haircare to menswear.
Shoes, bags, and accessories
Keeyahri Jennie Leather D'orsay Pump
Luxury shoes made by Keeyahri come in a variety of styles and materials, but they usually have the brand's signature heel featuring a swirl wrapping the stiletto. These brilliant shoes have been seen on icons like Cardi B.
Salone Monet Classic Heel
The Salone Monet classic heel was inspired by a need for nude shoes in a wider variety of shades. With its 3.3-inch heel and almond toe, it's comfortable and wearable for hours. This satin heel has a platform added to the bottom for extra support, like all Salone Monet shoes.
If you like matching sets, Salone Monet also has a line of loungewear with inclusive nude tones.
Rebecca Allen Classic Heel
The Rebecca Allen classic heel, which is Insider-approved and priced more affordably, was also inspired by a need for inclusive nudes in the footwear department. It's the perfect shoe for all-day wear with its 3.5-inch heel and almond toe.
If you're looking for a nude shoe that's less formal, you're in luck. Rebecca Allen recently expanded her line to include mules and sandals of different materials (and the colors now expand beyond nude).
Arch NYC Moscow Mule
Whether it's the faux pony hair mule or the slingback heel, Arch's statement footwear is a great way to upgrade any outfit and keep comfort close.
Brandon Blackwood Kendrick Trunk Purse
Brandon Blackwood bags are known for their signature silhouettes that come in all sorts of different colors, prints, and materials. The trunk purses, which have top handles and a crossbody strap, are some of the best known. Brandon Blackwood also makes edgy sunglasses, like this $80 pair that will give your outfit Matrix vibes.
Telfar Medium Shopping Bag
Telfar's shopping bag exploded in popularity for its gender-neutral design and chic, minimalistic styling. While the bag is the most highly-coveted item from the designer, Telfar also makes jewelry and special release items, like a collaboration with UGG.
Love, Cortnie Roll-Down Statement Clutch in Camel
Love, Cortnie specializes in roll-down clutches that come in a variety of patterns and prints. These stylish clutches are a great size if you need to carry a lot of things and want it to look effortless.
Edas Movement Earrings
Each set of earrings from Edas is richly creative and unique, making it a versatile statement piece to dress up a basic outfit or add even more flare to an intricate style.
The Wrap Life Ribbed Head Wrap
The Wrap Life is a destination for premium head wraps, satin-lined accessories, and other hair accessories like bandies and scrunchies. Not only are the products well made, but the variety in color means you can find just what you need.
Grace Eleyae Wool Beret
A premium stop for haircare accessories, Grace Eleyae makes pieces that are dedicated to being timeless and stylish without sacrificing any quality. Silk and satin-lined hats, for example, are best for protecting your hair from breakage and drying out. From men's baseball caps to wool berets, Grace Eleyae has all the options you'll ever need.
Coco and Breezy Square Lively Shades
Founded by twin sister designers, Coco and Breezy's eyewear pieces have been hits since they founded their brand in 2009, including with icons like Prince. Whether it's statement sunglasses or classic prescription glasses, the brand has it. There's also a virtual try-on option so you can buy your frames with confidence.
FKSP V-Neck Jumpsuit
This LA-based brand was created to make stylish and accessible clothing for the everyday woman. Its pieces are designed to be flowy, look effortlessly elegant, and accentuate the waist. The jumpsuit, for example, makes a perfect and simple outfit for a dinner or formal event.
Pyer Moss Logo Cropped Hoodie
Founded in 2013, Pyer Moss is a much-loved designer label committed to themes of nostalgia and social commentary. While you can't necessarily browse online and buy the brand's peanut butter dress from its runway collection, you can buy everyday basics like the unisex Pyer Moss logo hoodie.
Fear of God Raw Neck Tee
Created by California-born designer Jerry Lorenzo, Fear of God is a cult-favorite line won by celebrities like Kanye West and Justin Bieber. Fear of God perfects luxurious minimalism, especially in the more affordable but frequently sold out Essentials line.
Off-White Classic Industrial Belt
The late legend Virgil Abloh's brand, Off-White, was created in 2012 and has had major success, especially in the last few years. Known for having a key industrial look, Off-White offers everything from dresses to umbrellas to sneakers hypebeasts crave to wear. Its classic logo belt, airpods case, and T-shirt feature a small but noticeable nod to the brand's industrial designs.
KIN Cross Halter Neck Dress
KIN was created by a plus-size blogger who realized she wanted to do more than roundup outfit inspiration and design her own looks. The line includes both classic and trendy pieces in every clothing category, all at relatively affordable prices.
Makeup and skincare
Mented Foundation Stick
Mented Cosmetics was created by and for Black women and women of color. The brand prides itself on creating highly pigmented products that look nice and vibrant on all skin tones, especially melanated skin. Its lipsticks and Insider-approved foundation sticks are a few of the customer favorites.
Shea Radiance Whipped Shea Butter Bundle
There is nothing like the feeling of having hydrated, buttery skin — especially in the winter when the weather can lead to dryness and painfully cracking. From its African Black Soap to the Whipped Shea Butter products, Shea Radiance has an abundance of products to keep your skin healthy and glowing.
Cocotique Monthly Box
Cocotique is the original beauty subscription box for Black women and women of color. Its monthly box curates new and holy grail products created with Black women and women of color in mind. Past boxes have included a jade face roller, a scalp massaging serum, a curl defending heat protection mist, and a rich shea butter body soufflé. Monthly boxes start at just $25 but deliver much more in value.
Pat McGrath Labs Skin Sublime Foundation
Created by the famed British makeup artist Pat McGrath, the Pat McGrath Labs makeup label pairs quality formulas with luxurious packaging. The shade-inclusive foundation is among the best on the market — in addition to the glamorously shiny lip glosses ($28).
EADEM Milk Marvel Dark Spot Serum
EADEM makes skincare specifically with women of color in mind — meaning the formulas are inclusive and the products think about concerns that women of color uniquely have. Its dark spot serum is a customer favorite for those concerned with hyperpigmentation.
Auda.B Vegan Nail Polish
This vegan and 10-free nail polish gets fabulous reviews for how long manicures last without chipping and for its radiant shine. Founder Samara Walker wanted to create a luxury beauty company that was health-conscious, so her products are all safe to use on children and pregnant women. Nail polishes span from trendy solos to seasonal collections and timeless shades.
Pear Nova BRWNGRLMGC Gel Collection
Created by nail-obsessed Chicagoan Rachel James, Pear Nova merges beauty, self-care, and holistic beauty. The brand makes vegan and 10-free polishes in both classic and gel lacquers with over 30 shades to choose from.
Bossy Cosmetics Power Woman Essentials Lipstick
Bossy Cosmetics flips the script. While women may be called bossy when being assertive, this brand serves to support and inspire confident women. Its hydrating and pigmented lipsticks are current favorites of icons like Oprah.
Glamazon Supreme Being Eyeshadow Palette
Created by celebrity makeup artist Kim Baker, Glamazon's Supreme Being Eyeshadow Palette comes in 12 richly pigmented shades for natural smokey looks, shimmery blues, and much in between.
The Lip Bar Bawse Bundle
Motivated to bring clean products and diversity to an industry that was lacking in both, The Lip Bar founder Melissa Butler started making products out of her kitchen. Though the name suggests only lip products, The Lip Bar offers everything from exquisitely shiny glosses to concealer. If you can appreciate a good red lip, the Bawse Bundle has everything you need.
LYS Beauty Aim High Pressed Highlighter Powder
Tisha Thompson created LYS with the mission of diversifying the clean beauty industry. The award-winning Triple Fix Serum Foundation ($22), Higher Standard Satin Matte Cream Blush ($16), and Aim High Pressed Highlighter Powder ($19) are some of the brand's best products.
The line is exclusively carried by Sephora but you can find more items, like brushes and skincare, on the LYS website.
BROWN GIRL Jane Bahia Eau de Parfum
Founded by a team of experienced businesswomen with a love for wellness, BROWN GIRL Jane makes products surrounding self-care like candles, supplements, and skincare. They also just launched a three-part fragrance collection called Wanderlust that revolves around calming and traveling through a smell. Bahia, a favorite, is the brand's warm and floral scent.
Oui The People Bare With Me Set
Plastic razors aren't only bad for the environment, but they're also not as good for your skin as an old-fashioned metal safety razor. Oui The People makes stainless steel razors and shave products for close shaves that don't irritate the skin. Its sets serve as great starter kits for anyone making the transition from plastic to metal.
Fenty Beauty Pro Filt'r Soft Matte Foundation
When Rihanna dropped her makeup line, Fenty Beauty, it changed the game. To this day, Fenty is known for its Insider-favorite foundation formulas that come in 50 shades, new refillable lipsticks, and body luminizers.
Juvia's Place The Saharan Eyeshadow Palette
Made to celebrate rebels and royalty of African kingdoms, Juvia's Place offers a full makeup line with beautifully packaged and highly pigmented products that look vibrant on any skin tone. Best known for eyeshadow palettes and award-winning lipsticks, celebrities like Tinashe use Juvia's Place products as a part of their daily beauty routines.
Black Girl Sunscreen SPF 30
Regardless of your skin tone, SPF provides critical protection from the sun's damaging UV rays. However, wearing sunscreen with a white cast that makes you look like a ghost is a huge deterrence. Black Girl Sunscreen's fragrance-free SPF 30 sunscreen is designed to dry clear with no cast, including on rich skin tones.
Heat Free Hair High Definition Curlbrush
The dual-sided curlbrush from Heat Free Hair is a gamechanger. The patent-pending brush detangles and defines hair whether it's wavy or coily to make haircare and styling a lot easier. Fans love how smoothly it detangles and how intensely it defines their curls.
Briogeo Apple, Kale + Matcha Pack with Avocado Mask
When founder Nancy Twine created Briogeo, she wanted to make hair products that did what they said they could do and that were as chemically free as possible. She coined 6-free haircare, meaning Briogeo products are free of six common chemicals found in hair products. For any curl pattern or hair concern, Briogeo has a product for you like the popular apple, kale, and matcha set.
TGIN Honey Miracle Hair Mask Deep Conditioner
The late Chris-Tia Donaldson graduated from Harvard Law and did not expect her path to lead to becoming a beauty entrepreneur. But, after learning more about haircare gaps in the market, she created Thank God It's Natural as a love letter to curly and coily hair. TGIN offers everything from hair growth vitamins to deep conditioning masks and mousses, but the masks and leave-in conditioners are especially popular.
As was personal to Donaldson, TGIN remains committed to supporting breast cancer patients.
Pattern Beauty Coily Hair Starter Bundle
Founded by the famed actress Tracee Ellis Ross, Pattern Beauty products are some of the best available for curly and coily hair. The brand doesn't just make different shampoos and leave-in conditioners for specific hair types and concerns, but Pattern also has an assortment of accessories like a spray bottle and hair pick.
Liberté Demi Bra
Liberté offers a small selection of lingerie pieces that incorporate lace into classic designs like a demi bra or thong. The brand was started by lingerie model Amber Tolliver who was dedicated to size inclusivity. Bra sizing starts at 32C and goes to 38H. Panties are available in sizes small through 2X.
Love, Vera 3-Piece Eyelash Lace Set
Love, Vera is a lingerie brand that makes alluring lingerie pieces and has a commitment to empowering Black women by bringing them into leadership and business opportunities in fashion. From strappy bodysuits to lacy bralettes, Love, Vera has it all.
Ruby Love 7-Piece Period Underwear Bundle
When creating Ruby Love, founder Crystal Ettiene thought, "Why settle for products that were designed decades ago, are uncomfortable, and which fail us constantly?" The brand makes leak-proof, odor-free underwear and swimwear that can serve as an alternative to pads and tampons.
Nude Barre Convertible Opaque Tights
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at firstname.lastname@example.org.