Mara Leighton

Mara Leighton is a senior digital culture reporter.

If you want to get in touch, please send an email to mleighton@insider.com, or send a DM on twitter to @maraleighton.

Culture 2022-08-25T18:26:04Z

A company with a controversial strategy to bring animals back from extinction has hired influencers — including a 'Bachelor' contestant — to promote it online

Influencers are posting about the firm's Tasmanian tiger 'de-extinction' plan using the hashtag #colossalpartner on Instagram and TikTok.
Culture 2022-08-24T20:51:15Z

TikTokers who work in the nonprofit world are calling out the industry for its low salaries and worker exploitation

"I need a Jordan Peele film about nonprofit exploitation," wrote one TikTok user.
Culture 2022-08-23T18:51:32Z

A YouTuber and 'Sailor Moon' fanatic used the Library of Congress to uncover the never-aired pilot episode of an American version of the '90s hit show

YouTuber Ray Mona found the unaired 90s TV show footage and shared it publicly. It blends live-action with animation.
Culture 2022-08-22T17:51:03Z

Reddit founder Alexis Ohanian took his and Serena Williams' daughter to Waffle House so she could experience the place 'where it all started'

The Waffle House — on Rt. 29 in Charlottesville, Virginia — was where Ohanian said he decided to give up being a lawyer to start Reddit.
Culture 2022-08-18T21:47:12Z

NYT film critic says "Bodies, Bodies, Bodies" actor Amandla Stenberg sent her 'bullying' DM after negative review

"I thought because Lena is gay — I am also gay — I thought that as gay people we would both find this comment funny," Stenberg said.
Culture 2022-08-18T18:43:43Z

A professional posing expert says there are 3 'millennial poses' people need to stop doing immediately

Christine Buzan, the author of "101 Ways to Pose" and the Instagram account @Look Good In Photos, says growing up using digital cameras made millennials bad at posing for photos.
Culture 2022-08-17T20:37:17Z

Grant Sikes, gender-nonconforming BamaRush candidate and TikTok darling, says she's been cut from sorority recruitment

"It is extremely upsetting," Sikes said, "I'm sad because I wanted to be a part of a sisterhood and, more than that, a community."
Culture 2022-08-17T17:08:46Z
Culture 2022-08-16T19:42:13Z

Taylor Frankie Paul, the Mormon #MomTok 'soft-swinger,' says she's 'really struggling' with her divorce

"I got betrayed. I betrayed someone. There's just so much in the mix and behind the scenes that people don't know..." Paul said in a new video.
Culture 2022-08-16T16:16:18Z

The TikToker who went viral for skateboarding while drinking cranberry juice and lip-syncing to Fleetwood Mac has parlayed his fame into an acting gig on a popular Hulu show

Nathan Apodaca's TikTok lip sync to Fleetwood Mac's "Dreams" garnered millions of views and hundreds of copycats. Now, he's on a TV show.
Culture 2022-08-15T19:44:16Z

TikTok star Noah Beck explains why he wasn't at girlfriend Dixie D'Amelio's 21st birthday party in Vegas

"I can't sit back anymore while it goes on," he continued. "We are normal people, too, and we see everything."
Culture 2022-08-15T16:03:58Z

Daniel Kaluuya responds to Logan Paul's tweets saying 'Nope' was 'one of the worst movies I've seen in a long time'

"What's he done in cinema?" Kaluuya said on the Capital Breakfast radio show. "Imagine if they asked me about Eric Clapton."
Culture 2022-08-12T20:57:39Z

People are mocking a CEO who photographed himself crying after laying off employees

Braden Wallake, the CEO of marketing company Hypersocial, wanted to show people that "not every CEO out there is cold-hearted," but many saw the post as out-of-touch.
Culture 2022-08-12T18:46:51Z

Gordon Ramsay reignited a decades-old feud with fellow TV chef Jamie Oliver in a TikTok suggesting he stole his recipes

In a video posted to his daughter's TikTok account, Ramsay jokingly insinuated that Oliver steals other people's recipes
Culture 2022-08-11T19:45:54Z

Jacob Elordi says he woke up to 4 million new Instagram followers one day — and almost quit acting because of the attention

The "Euphoria" star said having that many new followers felt "drastic." "That was the Instagram that I used for my life," he told GQ.
Culture 2022-08-11T18:17:29Z

Men are trying a period pain simulator on TikTok and it turns out they can't handle it

A series of viral TikToks is helping to destigmatize talking about period pain.
Culture 2022-08-09T19:09:56Z

A food TikToker with more than 1 million followers shares her 10 must-have Costco purchases

Jen Curley's list includes the famous $5 rotisserie chicken and $1.50 Costco hot dog, plus seaweed and Kirkland peanut butter.
Culture 2022-08-08T19:32:01Z

No, the University of Alabama's famous #RushTok hasn't been shut down

The sorority rush TikToks that went mega-viral last summer haven't been banned. There's a simpler reason why you're seeing fewer #BamaRush videos right now.
Style 2022-07-31T23:00:00Z

Allbirds just brought back 'Smallbirds,' its line of shoes for kids, and they're so cute it hurts

Allbirds line of Smallbirds, tiny shoes for tiny feet, are officially back and here to stay. They come in the brand's classic Runner and Lounger styles.
Gifts 2022-07-22T18:03:04Z

22 products TikTok influenced us to buy that ended up being totally worth it

Here are the things we bought because of TikTok, from clothes and books to cleaning supplies and next-level skincare products.
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